Our Marketing & Sales department attended the open house arranged by Kemtek & HP Indigo printers end of January 2018. They definitely learnt a-lot, and felt super inspired to take on the changes happening in the litho and label market.
Had the opportunity to hear about the digital transformation – the challenges & opportunities, learn about the HP Award winning digital technologies & Applications.
There possibilities seem endless when it came to the products printed.
Books printed for the famous facebook page Tasty, to business card pamphlets, to environmentally friendly labels.
The indigo printers are aimed at printing variety of things for one run. A digital printing campaign.
For example the Heineken bottles, that used HP Indigo to bottle print sleeves for Interpack 2017.
“Packaging designer Silas Amos and graphic artist Emily Forgot have joined forces with HP to produce 2,000 Heineken bottles for interpack 2017, using seed patterns and HP SmartStream Mosaic variable design technology to create a unique shrink sleeve for each.” read more
What really amazed us was how roll label / digital printed posters and the digital world are coming together. It is not that big in South Africa.. yet. For example a printed poster in a fitting room of an outfit on the run way. If you put your cellphone camera against the poster it brought that poster to life and can take the consumer directly to the website. Amazing marketing opportunities.
The label market is also going digital, which will allow product sellers to change labels more often, creating a variety of marketing opportunities, high shelf appeal and make a huge impact on consumers / buyers. option for environmentally friendly labels are also very very big! Seldenrod Label materials
A simple story where, a Spanish winery Bodegas Jaime is capturing consumers’ attention with animated bottle labels for its vermouth varieties, with 80% of those picking up the bottle in a shop buying it. That’s according to Martin Jaime, Manager of Bodgas Jaime and creator of the Turmeon vermouth line, who also says the dynamic label has caused a number of international distributors and importers to come knocking at the winery’s door. read more
A lot you can do with the Indigo digital printing, changing the way packaging is presented (Flexible packaging) Bags, wallets, labels!
HP Indigo success stories : Read here.
All in all it is an exciting time to be in the digital print industry, and branding. Few examples of companies who are changing their labels to keep up with the trends:
- Nescafe: Adding new years resolutions to the coffee label, engagement with customers. Read more
- Amarula: Last year they removed the elephant to stand against elephant poaching. Read more
- Oreo: CPG marketing read more
Many opportunities in the printing and packaging industry.
If you are interested to find out more about our litho products click here, or contact us.
We stock digital paper as well for litho industry.